What is SEO and its benefits?

What is SEO and its benefits?

What is SEO?

SEO:- Search engine optimization

It is an online marketing technique that helps to bring your website on Top of Search engine results for a particular keyword.

Keywords:- When user type some words on Search Engine to find out something, then these words are referred as Keywords.

Why we use SEO?

  • To bring our website to the top of the results
  • Get more traffic on our website
  • Convert a local business into International Business
  • Easy way to display your Business as a Brand

What is SEARCH ENGINE?

It is a software that is designed to search an information on world wide web

For Eg. Google, Yahoo, Bing

Top 10 Search Engine 2017-2018:-

Google

Bing

Baidu

Ask.com

WolframAlpha

Yahoo

AOL.com

DuckDuckGo

Internet Archive

ChaCha.com

How a Search Engine work:-

search engine makes this index using a program called a ‘web crawler’. … Some websites stop web crawlers from visiting them. These pages will be left out of the index, along with pages that no-one links to. The information that the web crawler puts together is then used by search engines.

SEO TYPES:-

White Hat SEO

Black Hat SEO

Grey Hat SEO

White Hat SEO

  • It is considered as Organic SEO
  • It is Slow Process but it provides long-term result
  • Their result is accurate than any other SEO techniques

 Black Hat SEO

  • It is unreliable SEO
  • it provides fast result than any other SEO techniques
  • their result is short lasting and not accurate
  • If we use Black Hat technique for our website then Google crawler added your site to Blacklist.

Grey Hat SEO

It is simply a combination of Black and Grey hat SEO techniques.

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