What is Digital Marketing?

What is Digital Marketing?

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

The Process of Promoting your product or service by any mode of electronic media like internet, social, display, mobile phone. It helps us in:

Enhancing brand image.

Reduces the marketing and promotion cost and in increasing the sales.

Provide transparency and convenience.

Target audience at large extent.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why is digital marketing important?

Digital media is so pervasive that consumers have access to information anytime and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

TYPES OF DIGITAL MARKETING

Inbound marketing:

Promote your Business threw online for eg: Facebook, youtube etc.

Techniques for Inbound Marketing

SEO, PPC, SEM, SMO, CONTENT MARKETING, AFFILIATE MARKETING, EMAIL MARKETING

Outbound Marketing:

Promote your Business threw offline for eg: Bulk messages, Tv Adds

Techniques for Outbound Marketing

SMS, TV ADDS

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